Consultancy Services

Ace Negotiation offers high-level consultancy for organisations seeking strategic, commercial, or crisis negotiation support. Led by seasoned negotiator David Murray. We help you get the deal done - better, faster, and with fewer compromises

Whether your negotiating a multimillion-pound contracts, or managing internal complexity, we bring clarity, confidence, and world-class capability to your corner

Broadcast and Media Rights

Structuring and securing long-term commercial partnerships

Merger and Acquisition Support

Negotiating terms, managing stakeholders, and preparing leadership

Sports Governance

Supporting governing bodies and federations in complex multi-party negotiations

Commercial Contract Negotiation

Helping teams secure better terms on supplier, sponsorship, or licensing deal

International Partnerships

Navigating cross-cultural dynamics and regulatory complexity in global negotiations

Our Approach

1. Diagnose the Challenge

Clarify the stakes, parties and pressures

2. Design the Strategy

Create a plan with objectives, options, and walk-away points

3. Develop your team

Coach key players to deliver with confidence and skill

4. Deliver Support

Advise the room, or behind the scenes, as required

5. Debrief & Embed

Capture learnings to build internal capability for next time

Industries Served

Sport & Media

Broadcasters, federations, rights holders

Professional Services

Legal, consulting, and corporate functions

Public Sector

Government agencies, regulatory bodies